Content Targeting
In today's fierce e-business marketplace, content targeting gives you a key competitive edge. Customising your content to individual end users makes your site more relevant, enticing visitors to browse longer and come back more frequently. With Content Targeting, you can also be assured that your information and goods are being served only to authorised users if required. With Content Targeting you can customise your content by a wide range of criteria, maximising its relevance to your business and your users, including:
- Localised Content: Change language or look and feel of content to match the demographics of a geographic region.
- Customised Storefronts: Boost sales by displaying the right merchandise for a particular geography, connection speed, or time zone.
- Streamlined Navigation: Don't force users to click through pages for content. Serve the right content on the first hit.
- Targeted Advertising: Adapt ads based on connection speed or geography.
- Adaptive Marketing: Modify online marketing campaigns based on customer segments, cookies, and location of loyal customers.
- Connection Speeds: Leverage high-speed end-user connections without stalling visitors on dial-up, to provide a consistently positive experience for every user
- Controlled Distribution: Ensure that your information and goods are not delivered to restricted geographies or unauthorized users
If you are looking for someone to help you out with this, please contact us for a free appointment and quote for your CMS Audit. Contact us at services@malooconsulting.com or fill in the form on our Contact Us page.